{"id":25495,"date":"2019-08-05T17:55:41","date_gmt":"2019-08-05T16:55:41","guid":{"rendered":"https:\/\/staging.polarisagency.com\/glossary\/do-follow-links\/"},"modified":"2025-02-06T11:56:08","modified_gmt":"2025-02-06T11:56:08","slug":"do-follow-links","status":"publish","type":"glossary","link":"https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/","title":{"rendered":"Do Follow Links"},"content":{"rendered":"<p><strong>Definition<\/strong><br \/>\nDo Follow Links are hyperlinks that allow search engine crawlers to follow the path from one website to another. Unlike \u201cNo Follow\u201d links, which instruct bots not to pass link equity or \u201cSEO juice,\u201d Do Follow Links can transfer authority, helping the linked page potentially rank higher in search results.<\/p>\n<p><strong>What is it?<\/strong><br \/>\nWithin HTML, the default state of a hyperlink is typically \u201cdo follow,\u201d meaning it doesn\u2019t include the rel=&#8221;nofollow&#8221; attribute or other directives that limit crawler behavior. Because these links pass link equity, search engines perceive them as votes of confidence, suggesting that the referring site trusts or endorses the destination. When a reputable, high-authority site uses a Do Follow Link to point to another page, it can significantly boost that page\u2019s visibility and ranking potential. Do Follow Links can come from blog posts, news articles, directories, or any other page that openly links to external resources.<\/p>\n<p><strong>How is it used?<\/strong><br \/>\nMarketers and SEO professionals often seek Do Follow Links as part of link-building campaigns, aiming to strengthen a website\u2019s domain authority and organic rankings. However, it\u2019s important to prioritize links from relevant, high-quality sources over sheer quantity. Too many low-value or spammy Do Follow Links can raise red flags for search engines, potentially resulting in penalties. Monitoring the balance of Do Follow and No Follow Links within a backlink profile helps maintain a natural, diverse link profile. Over the long term, securing strong Do Follow Links through genuine relationships and valuable content remains one of the most effective strategies for enhancing a site\u2019s SEO performance.<\/p>\n<p><strong>Applicable Areas<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/staging.polarisagency.com\/us\/digital-pr\/link-building\/\">Link Building<\/a><\/li>\n<li><a href=\"https:\/\/staging.polarisagency.com\/us\/seo\/b2b-seo\/\">B2B SEO<\/a><\/li>\n<li><a href=\"https:\/\/staging.polarisagency.com\/us\/seo\/ecommerce-seo\/\">Ecommerce SEO<\/a><\/li>\n<\/ul>\n<p><strong>Related terms<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/staging.polarisagency.com\/us\/glossary\/editorial-links\/\">Editorial Links<\/a><\/li>\n<li><a href=\"https:\/\/staging.polarisagency.com\/us\/glossary\/link-building\/\">Link Building<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","glossary_category":[614],"class_list":["post-25495","glossary","type-glossary","status-publish","hentry","glossary_category-off-page-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do Follow Links - POLARIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Follow Links - POLARIS\" \/>\n<meta property=\"og:description\" content=\"A type of link that allows a search crawler to read the link and then land on the page of the link and start crawling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/\" \/>\n<meta property=\"og:site_name\" content=\"POLARIS\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T11:56:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do Follow Links - POLARIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/","og_locale":"en_US","og_type":"article","og_title":"Do Follow Links - POLARIS","og_description":"A type of link that allows a search crawler to read the link and then land on the page of the link and start crawling.","og_url":"https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/","og_site_name":"POLARIS","article_modified_time":"2025-02-06T11:56:08+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/","url":"https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/","name":"Do Follow Links - POLARIS","isPartOf":{"@id":"https:\/\/staging.polarisagency.com\/us\/#website"},"datePublished":"2019-08-05T16:55:41+00:00","dateModified":"2025-02-06T11:56:08+00:00","breadcrumb":{"@id":"https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.polarisagency.com\/us\/glossary\/do-follow-links\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.polarisagency.com\/us\/"},{"@type":"ListItem","position":2,"name":"Do Follow Links"}]},{"@type":"WebSite","@id":"https:\/\/staging.polarisagency.com\/us\/#website","url":"https:\/\/staging.polarisagency.com\/us\/","name":"POLARIS","description":"SEO Agency for Partners in the UK &amp; 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