{"id":25549,"date":"2019-08-05T17:46:15","date_gmt":"2019-08-05T16:46:15","guid":{"rendered":"https:\/\/staging.polarisagency.com\/glossary\/amp\/"},"modified":"2025-02-06T16:54:54","modified_gmt":"2025-02-06T16:54:54","slug":"amp","status":"publish","type":"glossary","link":"https:\/\/staging.polarisagency.com\/us\/glossary\/amp\/","title":{"rendered":"AMP"},"content":{"rendered":"

Definition<\/strong>
\nAMP stands for Accelerated Mobile Pages. It is a framework that enables web developers to build streamlined, mobile-optimized pages that load quickly by storing only the basic elements needed to display content. This approach reduces the amount of code and external resources, resulting in faster load times.<\/p>\n

What is it?<\/strong>
\nAMP is a set of coding guidelines and a runtime framework designed to enhance mobile performance. It limits the use of certain JavaScript and CSS practices, instead favoring a minimalistic, content-focused approach. By stripping away non-essential elements and prioritizing fast delivery of the core content, AMP ensures that pages are rendered almost instantly on mobile devices. Originally popularized by news outlets with a high volume of content updates, AMP helps ensure that users receive timely, accessible information, even on slower connections.<\/p>\n

How is it used?<\/strong>
\nWeb developers implement AMP by creating dedicated versions of their mobile pages that adhere to AMP HTML standards. These pages are served via the AMP Cache, a content delivery network that further optimizes performance. Publishers, particularly in the news industry, use AMP to deliver breaking news and time-sensitive content quickly, thereby enhancing user experience and engagement. By providing fast-loading, mobile-friendly pages, AMP also helps reduce bounce rates and can indirectly support SEO efforts, as page speed is a known ranking factor.<\/p>\n

Applicable Areas<\/strong><\/p>\n