Events & Roundtables

Curated discussions that bring together digital leaders, innovators, and POLARIS experts.

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Latest Event Spotlight


Generative Engine Optimisation

How to get your business appearing accurately inside ChatGPT, Claude and other AI tools when your customers search for solutions.

Date: Tuesday 11th June 2026
Time: 9:30 – 13:00
Location: CIM Business Centre, Cookham, SL6 9QH

AI tools like ChatGPT and Claude are changing how buyers research and find solutions. If your business isn't appearing accurately inside these platforms, you're already missing opportunities. This Insights Session is designed for B2B marketers and business owners who want to understand what's happening and what to do about it.

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INS/GHTFUL
TOGETHER

We’ve partnered with leading brands worldwide to deliver measurable growth and build long-term success. Now, we’re extending that expertise into events and roundtables, creating spaces where the brightest minds in the industry can connect, share, and shape what’s next.

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  • Upcoming Events
  • Search in the Age of AI Roundtable

Generative Engine Optimisation

How to Get Your Business Found in AI Search

AI tools like ChatGPT and Claude are changing how buyers discover and research solutions. For B2B marketers and business owners, understanding how to show up accurately inside these platforms has never been more important.

Key Themes We'll Discuss:
/ Understanding what GEO, AEO and AI Search actually means for your business
/ Insight into how your prospects are already using AI to research and find solutions
/ Practical steps to ensure your business is represented accurately inside AI tools
/ The best AI reporting tools to monitor yours and your competitors', performance

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Search in the Age of AI

Key Themes for the Roundtable

/ The Zero-Click Challenge: What AI Overviews and generative search mean for organic visibility and CTR.
/ Owning Demand in AI Discovery Channels: Strategies for being cited, featured, and surfaced within AI-driven results.
/ Market Share at Risk: How to measure what you’re losing (or gaining) as discovery moves away from the SERP.
/ Retention & Growth Playbook: Building multi-channel resilience: SEO, content, partnerships, and performance marketing.
/ Futureproofing: How growth leaders should adjust investment and KPIs in a zero-click environment.

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"At POLARIS, our events are designed to be more than discussions — they’re spaces where brands can exchange ideas, uncover opportunities, and leave with strategies they can put into action straight away."
Amelia KellyGrowth Consultant

Frequently Asked Questions

  • Who are POLARIS events for?

    Our events are designed for marketing leaders and business owners who want practical insights into Organic Search, AI, PPC, and performance marketing.

  • Do I need to be a POLARIS client to attend?

    No — our roundtables and events are open to both clients and non-clients. They’re built to share expertise and bring the wider community together.

  • Are POLARIS events free to attend?

    Yes. Unless otherwise stated, our roundtables and events are complimentary for invited attendees.

  • How many people attend a roundtable?

    We keep our roundtables small (typically 10-15 participants) to make sure discussions are collaborative, focused, and valuable for everyone.

  • What can I expect from a POLARIS roundtable?

    Each session combines expert insight from our team with open discussion among attendees. You’ll leave with actionable strategies, peer learnings, and new perspectives on the challenges facing your industry.

  • Where are your events held?

    Our roundtables are hosted in central London venues, with select events also available online. Details for each event are included on the event listing.

  • Can I suggest a topic for a future roundtable?

    Absolutely. We welcome suggestions from attendees and industry peers — let us know what challenges or themes you’d like to explore.